In 1912, the House of Paquin opened a Buenos Aires branch, expanding its international presence.
In 1912, Maison Paquin ventured into South America by opening a branch in Buenos Aires, further solidifying its international reputation. This expansion was part of Jeanne Paquin's innovative strategy to create a global brand at a time when few designers thought beyond European borders. The Buenos Aires branch provided a fashion-forward presence in a burgeoning market, extending Paquin's influence into new cultural contexts. This bold move set a precedent for future fashion houses to consider international expansion as a vital component to global success and accessibility.