Sarah married Charles Joseph Walker and began using the name "Madam C. J. Walker" for her business.
Sarah Breedlove married Charles Joseph Walker on January 11, 1906, in a partnership that would prove pivotal for her burgeoning hair-care enterprise. With this marriage, Sarah adopted the name Madam C. J. Walker, under which she marketed her revolutionary hair products for Black women. Charles Walker contributed to the business by helping with advertising and promoting the products, enabling the business to expand rapidly. This new identity was not only emblematic of her entrepreneurial spirit but also a strategic move that enhanced her brand’s recognition and appeal among African American women.