Expanded trademark for "Melitta" products, including filters and appliances.
On March 27, 1913, Melitta expanded the 'Melitta' trademark to include various household and kitchen products. This strategic expansion encompassed filter paper and culinary apparatus, diversifying her brand’s market presence. This move was pivotal, not only enhancing the brand’s protection under IP laws but also bolstering its product range, serving as a foundation for the company's longevity and success.