Aramis, a prestigious men's line, launched on June 15, 1964.
On June 15, 1964, Estée Lauder launched Aramis, a brand dedicated to men’s grooming and fragrance. It was among the first to present men’s fragrances within the context of luxury and prestige, offering products in high-end department stores. This launch was significant as it marked Estée Lauder’s successful entry into the male market. The strategy further solidified the company's reputation for innovation, reflecting societal changes wherein men's grooming became a symbol of sophistication and personal care. This expanded the company's reach and influenced future men's luxury market trends.