Friedan led a protest at NYC’s Plaza Hotel against sex discrimination in 1969.
On February 12, 1969, Betty Friedan, then president of the National Organization for Women (NOW), led a protest against the Oak Room at the Plaza Hotel in New York City. The sit-in challenged its exclusionary policy disallowing women at lunchtime on weekdays. This protest was not merely about dining rights but symbolized challenging entrenched societal norms that marginalized women. This event received significant media attention, highlighting issues of systemic discrimination and pushing for tangible change. It showcased Friedan's style of activism, blending direct action with media strategy to leverage public opinion.