Amna Al Haddad was a lead athlete voice in Nike's unveiling of the Pro Hijab, a sports hijab designed for elite Muslim athletes.
On or around March 8, 2017 — International Women's Day — Nike publicly announced its Pro Hijab, a performance hijab designed specifically for elite Muslim female athletes. Amna Al Haddad, already known for competing in weightlifting and CrossFit while wearing a hijab, was one of the athletes closely associated with the product's development and promotional rollout, lending her voice and experience to the design process and its public narrative.
The Pro Hijab represented a significant moment in the intersection of sport, fashion, and religious identity. For years, Muslim women athletes had competed in modified or self-made hijabs, often facing bans or informal barriers in competitive federations. Nike's product, developed with input from athletes like Al Haddad, signaled major sportswear brands' recognition of an underserved but growing market of hijab-wearing sportswomen.
Al Haddad had spoken publicly for years about the difficulty of finding suitable athletic hijabs that stayed secure during dynamic, high-intensity lifts, and about the broader challenges of representation for religious women in visible international sport. Her involvement helped position the Pro Hijab launch as more than a marketing moment — it became a case study in inclusive design, later recognized by institutions like London's Design Museum in its Beazley Designs of the Year exhibition.