Kylie Jenner launched her first fragrance under KKW x Kylie.
On April 26, 2019, Kylie Jenner ventured into the fragrance industry by launching a collaborative line with her sister Kim Kardashian West, dubbed KKW x Kylie. This launch marked another diversification in her product offerings, extending her brand’s reach and influence beyond cosmetics. The fragrance collection was well-received, further solidifying her status as a versatile businesswoman capable of capitalizing on family synergy and cross-industry collaborations.