Georgia Frontiere passed away due to breast cancer.
On January 18, 2008, Georgia Frontiere died of breast cancer in Los Angeles, California. Her death marked the end of a remarkable chapter in sports history, where she was one of the few women leading an NFL team, the Los Angeles Rams, for nearly three decades.
Frontiere's tenure was earmarked by the landmark achievement of the Rams’ victory in Super Bowl XXXIV. Her leadership reflected a blend of business acumen and genuine passion for the sport, fostering a community-focused approach that resonated deeply within St. Louis and its surrounding areas. Her legacy continues to inspire women seeking leadership roles in various industries, particularly those traditionally dominated by men.